Access codes enable targeted promotional campaigns for specific audience segments, enhance security by restricting unauthorized ticket purchases, and offer valuable insights into sales performance through code usage tracking.
- Increased Control: Access codes give promoters the ability to manage ticket sales effectively, ensuring only targeted audiences benefit from special offers.
- Enhanced Engagement: By using unique codes, promoters can create tailored marketing campaigns that resonate with specific demographics, leading to higher conversion rates.
- Improved Security: Access codes help mitigate the risk of unauthorized ticket sales, protecting both the promoter's revenue and the integrity of the event.
- Actionable Insights: Tracking the usage of access codes provides valuable data that can inform future marketing strategies and optimize event planning.
How-to Guides:
- How to set up an Access Codes
- How to set up bulk Access Codes
- When should I use an Access Code?
- Benefits of leveraging Access Codes for Partnership/Sponsorships
How to set up an Access Code
1. Go to your Event > select Access Codes tab
2. Select Create Access Code.
Create a name for your access code.
In this example the access code is called "vipupgrade" and the hidden ticket type VIP Early Bird has been selected. This means only those who receive the "vipupgrade" access code (or link to page) can access the offer.
You can enable the hidden feature against a ticket within the ticket set up.
3. To set up a limit, enter the number. This means the ticket buyer can purchase a limited number of tickets using that access code.
4. You can also reveal and select public tickets by clicking this link.
This will populate both public and hidden tickets in the options.
5. Select Save when you have completed setting up the access code.
6. If you wish to edit/disable/delete an access code, you can select the 3 dot menu.
7. If you are ready to share your access code to a selected audience, select copy link.
You can add this to a Broadcast email.
In this example, 'Your tickets' button will take the user to the webpage to access their hidden VIP early bird tickets.
When the user clicks on the button in the email, they will be taken to the ticketing page to purchase the hidden ticket.
Or if the user lands on the event page, they can enter their access code in the 'Have an access code?' box.
How to set up a bulk Access Codes
1. Within your Access Codes set up, select the Bulk Upload tab.
2. Select Download example file to check how your codes in the file need to be formatted.
3. Replace the codes and limits to what you want it to be.
4. Save the file.
5. Go back to the access code screen and select Upload CSV file to upload the file.
6. The access codes from the file will be populated, select the ticket type that these access codes will apply to.
7. Select Save.
8. The bulk list of access codes will be now ready for you to share with your audience.
When should I use an Access Code?
Benefits of leveraging Access Codes for Partnership/Sponsorships
- Integrating access codes into sponsorship strategies offers numerous benefits for event producers and their partners.
- Unique access codes drive increased engagement by providing exclusive offers for sponsors' customers, leading to enhanced ticket sales and brand loyalty.
Co-branded promotions leverage both parties' audiences, amplifying visibility and reach. - Detailed performance metrics showcase the value of sponsorship through actionable insights on access code usage.
- Utilizing access codes maximizes collaboration, drives sales, and creates lasting partnerships, contributing to the overall success of events.