Selling an experience with rich content ✨
Boost your ticket sales by enhancing the content on your ticketing page, offering your customers a preview of the experiences that await them.
Note: The new designs are applicable for General Admission events only. This guide serves as a complement to event setup, aiding you in selecting suitable imagery and text arrangement.
How-to Guide Quick Links:
What’s new?
How do I get it?
Content and Artwork Guidelines
How do I set it up?
What's new?
Our revamped ticketing page allows you to provide a comprehensive preview of the experiences awaiting your customers. You can offer detailed insights into different zones and VIP perks, as well as information on campsites, accommodations, and delightful food and beverage options.
It's all about providing your audience with the information they need to make their event experience unforgettable.
We've also streamlined the process for Event Organizers, making it simpler to set up even if you've already created drafts or if your event is currently on sale, with minimal transition implications.
Enhanced features for both mobile and desktop:
- Effortless navigation between zones (product categories) remains visible while scrolling.
- Image gallery functionality allows for the addition of multiple images within each zone or ticket type.
- Utilize the rich text editor to incorporate headings, bullet points, bold, and italic text within each zone or ticket type.
- The quantity selector has been improved for easier selection of each ticket type, eliminating the need for a drop-down menu making it mobile friendly.
How do I get it?
To turn this on for your organization you will need to reach out to your dedicated Account Manager. We strongly advise that you follow this transition process before we can turn it on for your events as the new designs will automatically apply to all events that are currently on sale, in drafts and past events.
Before the new designs your event might look like this:
After activating the new designs:
It will inherit any existing zone or ticket type descriptions from the previous designs, and any advanced settings turned on for the event. We recommend that you have your imagery and content ready to add to each zone and ticket type, especially if your event is already on sale to the general public.
Content and Artwork Guidelines
For a seamless transition process, we recommend having your assets prepared before activating the new designs. This step is optional, you can still activate the new designs and add your assets later. Here are the image and description guidelines:
Main Banner Image
Aspect ratio: 5:2
Recommended min size: 2500 x 1000px
Supported files: JPEG, PNG, GIF, WEPB, SVG
Tickets, Add-ons and Zone Images
Tickets & Add-ons Image
Aspect ratio: 3:2
Recommended min size: 1800 x 1200px
Supported files: JPEG, PNG, GIF, WEPB, SVG
These images are used for both the small thumbnails and the image gallery. The first image is recommended to be close to the aspect ratio and horizontal in layout. The remaining images can be any size. Vertical images can still be used but it will have a backing colour by default
Zone Image
Aspect ratio: 5:2
Recommended min size: 2500 x 1000px
Supported files: JPEG, PNG, GIF, WEPB, SVG
These images are used for both the small thumbnails and the image gallery. The first image is recommended to be close to the aspect ratio and horizontal in layout. The remaining images can be any size. Vertical images can still be used but it will have a backing colour by default
Tickets, Add-ons and Zone Descriptions
Tickets & Add-ons Description
If you add a description on the ticket, 174 characters will appear on the ticketing page. The remaining description can be viewed when a user selects “more info”.
Zone Description
If you add a description on the zone, 215 characters will appear on the ticketing page. The remaining description can be viewed when a user selects “more info”.
Ticketing page background
If you previously had a background enabled on your event details page (the page before the ticketing page), please note that this background will no longer extend to the new ticketing page. This design choice was intentional to create a visually cleaner, less cluttered, and more focused ticketing page. We encourage Event Organizers to prioritize the event's actual content to attract ticket buyers.
This change also ensures consistency between mobile and desktop platforms, as the previous background image was only visible on desktop. This is consistent with later steps in the checkout flow, overall enhancing the user experience.
How do I set it up?
- If you have an existing event set up that is published or in drafts…
Select your event under Events, and select Tickets in the event navigation. Choose either Zone or Ticket Type by selecting the 3 dots. - In Advance Settings, start adding your images under Imagery and/or Description Text.
Zone example:
Ticket example:
When adding descriptions to zones and tickets, you can use the rich editing tool to add headings, lists, hyperlinks and change font to bold or italic.
Example:
As mentioned in the Content Guidelines, if you add a description on the ticket, 174 characters will appear on the ticketing page. The remaining description can be viewed when a user selects “more info”.
If you add a description on the zone, 215 characters will appear on the ticketing page. The remaining description can be viewed when a user selects “more info”.
Example - view of zone from customer ticketing screen:
Select "more info" a modal appears: - Select Save zone or Save ticket.
To view your changes, select View Event.