Flicket sends many system emails from the platform ranging from order confirmations, abandoned carts, confirmations for receiving tickets and many others. You may want to change the messaging, links and call to actions for these emails depending on your different brands of events.
Event emails customizations
To customize system emails for events click into an event and click the emails tab. From here you can choose from a list of system emails to customize.
Events email customizations:
1. Abandoned cart
2. Order confirmation
3. Send tickets
4. Registration confirmation
1. Abandoned cart
The abandoned cart email is triggered automatically when a user initiates the checkout process but does not complete their purchase. You can tailor the content of this email to encourage users to return and complete their ticket purchase.
Customize the subject line with first name, last name and event name variables.
Customize the message body by adding text, links, images and abandoned cart re-engagement link.
2. Order confirmation
The order confirmation is sent to the purchaser to a completed order. This email contains information about event, the value and contents of the order as well as a link to their tickets.
Customize the subject line. This will always contain the order number and event name for the customer's reference. This can NOT be removed.
The order confirmation email includes a list of purchased items, a link for accessing tickets, and a detailed breakdown of the order. You can personalize the message body by adding or removing text, links, and images. While you can modify the text of the button that directs users to their tickets, this button itself cannot be removed. Additionally, the order details section is mandatory and cannot be removed.
The order details can be reordered using the up/down arrows:
Insert menu
First name - Customer first name
Last name - Customer last name
Event name - The name of the event
Merchandise links - Links to merchandise from the Shopify storefront integration
Items purchased - Summary of items purchased
Important event info - This pulls through the important event information set in the event setup
3. Send tickets
The Send tickets confirmation email is sent to the recipient of a ticket when a ticket purchaser sends them a ticket.
Event details
The event details block contains information about the event start time and the venue. This can NOT be removed however it can be reordered using the up/down arrows.
Sending a test email
After you have customized your email, it's a best practice to send yourself a test email to see how it appears from the customer's viewpoint. Simply click the Send test button to receive a copy of your customized email. Be sure to review the test email on both desktop and mobile devices to ensure optimal formatting and readability.
Click the Send test button at the bottom of the email editor:
Enter an email address to send the test email to:
Keep in mind that the main purpose of the test email is to evaluate its visual presentation. While the email will display variable data, such as the customer's first name, order details, and items purchased, this information will be represented with placeholder data. Additionally, any links intended for accessing tickets will not be functional in the test email.
Email customization styling
You can customize the styling of your emails by utilizing the Styles button. This styling will be uniformly applied across ALL system emails related to an event or membership. For instance, the hyperlink colors in the abandoned cart email will match those in the order confirmation email for that same event or membership. This consistency ensures that your brand colors are maintained throughout all system emails, enhancing your brand's identity.
Membership email customizations
Similar to event email customizations, you can also personalize membership system emails. To do this, navigate to the desired membership and select the Emails tab. Here, you can choose the email template you wish to modify within the template editor.
Adding Shopify merchandise links
You can add links to products from your Shopify store to an email broadcast or any customizable system email. To add merch links first make sure the Shopify storefront integration has been added successfully.
Inserting merch links from an email
Once inside an email editor (Broadcast or custom system email), click Merchandise links from the insert menu:
This will open a modal which will allow you to select products to add from your Shopify store. Products can be added and deleted using the controls.
Note - If you have customized a product set at the event or membership level, this will pull through those products by default. You can still edit the set of products pulled through.
After clicking Insert, your products will be visible in the email editor. To edit the merch links simply hover over the block and click the edit icon on the left. To remove the merch block use the delete icon on the right.
Use the Send test button to send yourself a test to see what the email looks like. Note that the test email will use test data for order and ticket information.