- How to Update Your Event Page Title and Meta Description
- Guide to Creating SEO-Friendly Page Titles and Meta Descriptions
How to Update Your Event Page Title and Meta Description
- Go to an Event > Event details.
- Scroll down to Advance Settings.
- Keep scrolling until you get to SEO Settings.
You will find that Page Titles will default to the Event Name, and Meta Descriptions will default to the Event Description that you have already set up. You can leave this as is, or update it.
To update it, select Customize SEO and add in your preferred Page Title and Meta Description. Don't forget to select Save changes.
What if I want to reset my changes?
You can always go back to the default by selecting Reset to default then select Save changes.
Guide to Creating SEO-Friendly Page Titles and Meta Descriptions
Page Titles
The page title, also referred to as the meta title or title tag, is a key SEO element that impacts your page's ranking for target keywords. As the headline displayed in search results, a well-crafted page title can attract users and encourage them to click on your page instead of a competitor's. It also appears in the user's browser tab, providing additional visibility.
Page Title Best Practices:
- Length: Aim for 50-60 characters. Try to stay under 60 characters to prevent truncation in search results.
- Event Name First: Start with the event name to ensure it is the most visible.
- Keywords: Include relevant keywords like the event type, location, or special features (e.g., "VIP," "Discount Tickets").
- Avoid "stuffing" keywords into the title—this not only lowers the quality of your content for visitors but also results in search engines penalizing pages for unnatural keyword usage.
- Unique Selling Point: Highlight what makes your event stand out, such as “Exclusive,” “Limited Seats,” or “Family-Friendly.”
Page Title Examples:
- Jim Beam Homegrown 2024 - Early Bird Tickets On Sale Now!
- Auckland Music Festival - VIP Packages Available
- Summer Beats Concert 2024 - Limited Discount Tickets
- Buy Tickets Now - Summerfest 2025, 24 March, Honolulu, Hawaii
Page Titles appear in:
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Browser Tab: The title is displayed on the tab of the web browser, helping users identify the page they're viewing.
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Search Engine Results: When a page is indexed by search engines, the page title is typically shown as the clickable link in search results. It's an essential element for SEO, as it can influence click-through rates.
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Social Media Shares: When a page is shared on social media platforms, the title often appears as part of the link preview, which can attract user attention.
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Bookmarks: Users can see the page title when they save the page as a bookmark, helping them remember what the page is about.
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Screen Readers: For accessibility, page titles are read aloud by screen readers, assisting visually impaired users in navigating content.
Meta Description
The meta description is the snippet of text that appears beneath page titles in search results. While it doesn’t impact your page’s rankings, it plays a crucial role in influencing users to click on your page, boosting click-through rates. Since page titles and meta descriptions are often the first interaction users have with your brand, use them as a chance to stand out from competitors before users even visit your site. Avoid relying on auto-generated descriptions—take the same care in writing them as you do with the rest of your content.
Meta Description Best Practices:
- Length: Aim for 150-160 characters. Try to avoid truncation in search results.
- Event Highlights: Summarize the key features of the event (performers, date, venue), similar to ad copy to encourage click-through.
- Include the page’s secondary keyword target if available. If not, include the primary target keyword. Any matched search words are bolded in search results, which can improve click-through rates.
- Include the page’s unique selling points (USPs).
- Call to Action: Use a strong call-to-action (CTA) to encourage click-through and encourage users to act (e.g., “Get your tickets today!”).
- Avoid Keyword Stuffing: Make it natural and engaging.
Meta Description Examples:
- Join us for Jim Beam Homegrown 2024 with top bands in Wellington. VIP and early bird tickets available. Get yours now!
- Don’t miss Auckland’s top summer music festival. Limited VIP packages and general admission tickets on sale!
Meta descriptions appear:
- Search Engine Results: Search engines like Google often display the meta description below the page title as a snippet in search results. While it doesn't directly impact rankings, it influences click-through rates by giving users a brief summary of the page's content.
- Social Media Shares: When a page is shared on platforms like Facebook, Twitter, or LinkedIn, the meta description often appears in the link preview, providing context about the page.
- Browser Plugins/Extensions: Some SEO and accessibility tools display the meta description to show the page's summary for user reference.
However, search engines sometimes modify the meta description based on the user's search query or content found on the page, so it may not always appear as written.
SEO Tips for Event Promoters
- Research Keywords: Use keyword planner tools like Semrush or Ubersuggest to find out what people are searching for related to your event (e.g., “music festival tickets,” “VIP concert packages”).
- Avoid Duplicate Titles/Descriptions: Each event page should have a unique title and meta description to avoid SEO penalties.
- Include Action-Oriented Phrases: Encourage ticket buyers with phrases like “Buy tickets now,” “Limited availability,” or “Early bird discounts.”
- Regularly Update: If your event changes or sells out, update the meta description and title to reflect new information (e.g., “Sold Out” or “Waitlist Available”).